Fictitious consumer responsibility? Quantifying social desirability bias in corporate social responsibility surveys
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Fictitious consumer responsibility? Quantifying social desirability bias in corporate social responsibility surveys
Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluati...
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ژورنال
عنوان ژورنال: Palgrave Communications
سال: 2017
ISSN: 2055-1045
DOI: 10.1057/palcomms.2016.106